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Language

• Current Issue:

1. Too formal, lacks a conversational tone, feels like you wrote it just for the sake of the blog instead of educating & connecting to your audience through the blog

2. This feels too much like HIGH-QUALITY/ DIFFICULT words language. Any content is made better when it has a balance between commoner’s language and elite’s language.

You must understand the fact that the moment your audience has to search google for the meaning of a word in your content….you lose them! Therefore, speak in THEIR language.

• Improvement: Add a friendly but authoritative tone

Such as here- Who uses SHALL in today’s time? Change it with we’ll/we’re going to. Now you may ask why we’ll/we’re and not we will/ we are… because again it has to be conversational. Write EXACTLY like you talk! That establishes a better connect with the readers.

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<aside> 2️⃣

Structure:

• Current Issue: monotonous paras, feels like you had a deadline so you wrote exactly how they write in NCERT books but bad. (I’m sorry, I really don’t mean to hurt anyone’s feelings, just commenting on it as a reader) Another reason for this may have been to keep the SEO intact, but again, you have to write like how normally humans talk with each other, the SEO will ultimately work out in your favor.
• Improvement: Break into smaller paragraphs, include bullet points for skimmability. Ex-

This last line is fine. But can it be made better? Yes. By breaking it into shorter pieces with examples (for relatability) like - This combination works phenomenal for people who:

• love bold & artistic expressions such as …Madonna (just an ex)
• don’t fear mixing colors & textures, such as Kpop stars or boho-lovers

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<aside> 3️⃣

Flow:

• Current Issue: The transitions between sections are abrupt, they lack the literal FLOW. It’s giving either a newbie work or time-restriction or someone who doesn’t love their job so they do the basic minimum.
• Improvement: Use bridge phrases like "Now that we’ve covered…," "Let’s explore…"

So many improvements could be done here-

1. Pearls are timeless, but not like the ….NO WE ARE NOT GOING TO DISRESPECT PEARLS LIKE THAT! THEY ARE TIMELESS AND WILL FOREVER BE, BECAUSE APART FROM BEING TIMELESS, THEY ARE ONE HECK OF VERSATILE CREATION OF NATURE.

We are not going to bring one down to raise another one okay. We are going to respect both of them and let them shine in their parts.

Twist it around like - Well obviously, pearls are timeless. They aren’t going anywhere. But if you are looking for something that adds a hint of color, its subtle and above all holds a similar respect in the gemstone universe, it HAS to be Moldavite!

2. When you go to second para, before that add something like - Now let’s see how to pair these two for a balance that’s so perfect it turns heads in the ballroom!

(language like this not only adds a soft friendliness, as if you are smiling while writing this…which btw very much radiates through the screen of the reader but also …in marketing terms…TRULY CONNECTS )

3. **Buy Moldavite crystal online at affordable prices only at CabochonsForSale. NO MY LOVE NO…. I understand you want to add links for SEO but there’s a better way. This is tooo direct…..too sharp!

Instead let’s do it as if you are dropping the hints very subtly. Ex- P.S Got some pearls that can pair well with moldavite? Check out this high-quality moldavite collection here! or - P.S Moldavite-pearl accessories make the best gift. You can check out some here. or - Wanting to gift a pearl-lover around you something? How about this moldavite-pearl bracelet?

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IMPACT OF CHANGES : Implementing these suggestions will likely improve engagement, reduce bounce rate, and increase time spent on the page by simplifying the content for readers.

Further Suggestions for Readability and Engagement

• Engaging Introduction: Start with a hook like:

  "Do you know what makes Moldavite jewelry irresistible? It’s not just the way it looks but the energy it radiates. And when paired with the right gemstone, it can completely transform your style."

• Include Reader-Centric Questions:

  "Wondering how to pair Moldavite with the right gemstones? We’ve got you covered!" Opt for keywords in these questions too. ‘How to pair Moldavite’ (shorter keyword), ‘How to pair Moldavite with the right gemstones’

• Enhance Keywords: Use phrases like "Gemstone styling tips" and "unique Moldavite combinations for SEO.