Oh I’ve been waiting to talk about this. WHO DID THE VISUALS AND WHY???? The visuals in this blog were so OFF.

One in terms of the fact that we are talking about gemstones, the word itself carries a ‘luxury’ about it. It carries a ‘difference’ from the regular. But that was nowhere reflected in the pictures.

Another, it felt like an injustice because if I keep out all other factors and just say that the word-choice was pretty high-end, then the visuals desperately NEEDED to complement the text. It didn’t.

  1. The pictures should have been better. They should exude elegance, timelessness, luxury that’s not held in the boundary of ‘how rich you are’.
  2. GIVE THEM INSPO. Everybody, but above all people of today’s time LOVE inspo. Don’t just give them a picture of raw stone. SERVE them with a whole piece of jewelery which is studded with that stone. Give them some sort of visual that makes them go - OH THAT IS SOOO PRETTY!!!!! OHMYGAWWWWD I NEED THAT IN MY LIFE
  3. Now about PPT or PDF…not exactly for this but a nice addition would be to give away pdfs for free to increase your subscribers (build a list, give them offers and make passive sales). Just like how Hubspot does. After every blog, they give you something for free, a cheatsheet, a pdf, something, just anything that is genuinely helpful and people give away their email id like anything. For this blog, I think a PDF titled - ‘A beginner’s guide to gemstones & their energies’ would be well.
  4. About video embedding or interlinking, I have talked good enough about this in the previous section. Just an additional thing, in case you have the bandwidth to host youtube channel properly, you can make videos and link them in your blogs. Best topics would revolve around styling tips. fabric + gemstone combos that rock like anything, color + gemstone combos etc etc.
  5. Oh and about the cover image…ofc the picture needs to be changed but more important than that, the font needs to be changed. ”How to style different gemstones with” - too small, looks negligible, like why did you even put the effort to write it. ”Moldavite jewelry” - the calligraphy style is not giving, there’s no balance between both the fonts and again, gemstones have a brand about them, that is ELEGANCE, LUXURY, SOPHISTICATION. But the font here….nop.