Objective:

Enhance blog engagement and SEO performance by diversifying formats and creating audience-centric content.

Key Actions:

1. SEO Optimization:

   • Again, we did talk about it in previous sections. Use high-performing keywords like-

   which gemstone should I wear what gemstone to wear which gemstone should (zodiac sign) wear gemstone for (zodiac sign) gemstone shop near me gemstone with name

   These keywords are taken from Answer The Public results.

2. Content Calendar: Blog strategy - Instead of publishing a blog daily or 3-4 per week…its better you publish a whole network in a span of 24 hours. Opt for generally 16-24 blogs to be published at once like a traffic. For any blog that’s not performing good, run small-amount ads on it. Make sure that every blog published gets proportional views. This will bring traffic from all angles including related industries (such as fashion and other accessories). Here’s an example for the same with pillars and ideas -

Additionally, here’s what more can be done in terms of EXTRAS to enhance the overall blog performance.

Everything Gemstones

1. Understanding Cabochons: A Beginner’s Guide to Gemstones

• Keywords: gemstone basics, what are cabochons, types of gemstones, beginner's gemstone guide.
• Focus: Educate readers on cabochons, including what they are, their shapes, and their uses. Highlight their appeal for beginners.
• Visuals: Infographic on How Cabochons are made (step by step) + a short video: "Cabochons 101: What Every Beginner Needs to Know."

2. The Science Behind Gemstone Colors and Cuts

• Keywords: gemstone cuts, gemstone colors explained, light refraction in gemstones.
• Focus: Dive into the scientific explanation of gemstone colors and how different cuts enhance their brilliance.
• Visuals: Interactive diagram on How gemstone cuts affect brilliance. Ex- there’s three types of cuts shown, when someone hovers over the picture, it shows how light gets refracted from that particular cut or high-res photos: Before-and-after showcasing different cuts.

3. 10 Must-Know Gemstones for Beginners

• Keywords: best gemstones for beginners, gemstone guide, cabochon gemstone list.
• Focus: Provide a list of the most popular and beginner-friendly gemstones, detailing their unique properties and appeal.
• Visuals: Carousel graphic: “Top 10 Beginner-Friendly Gemstones.” (as cover image) + Email sign up: Ask your audience to sign up to receive a guide on how to style these gemstones