Think of Five names for this product to be launched by some brand: A band-aid with fruity-fragrance.

When I initially saw this question, I thought of maybe targeting it with a tagline that would express how bandaids literally smell like hospital alleys..... those freshly opened medical boxes and TBH nobody likes them. Even if not a tagline, at least it needs to have some concept behind it…some sort of logic.

(EDIT - The video didn’t embed, so notion turned the video link into a preview, might try again later)

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1. Zest Strips - I think it has a Gen-Z appeal. Marketing would be really fun for this. We can literally call it the band-aid for the coolest generation.

The concept can be - Just bcz it’s a bandage, doesn’t mean it has to be boring. People say “naam me kya rakha hai” but honestly… in this case “naam me hi sab kuch rakha hai”. I mean it has the potential to become an accessory. Think of it in the stationary pouches. Little medical kits that college students carry. Even schools have medical kits… and younger kids would definitely flaunt their zest strips.

To go a little extra mile (I just have a really flowy train of thoughts) - think of making the product a …. secret?? mystery?? Like you don’t know what your zest strips would smell like… and you buy them just to see what you get. Reminds of what they did with Grey labubu. Lot of UGC content.

And then Gen Z is known for their cancel-culture (gawd) so even taglines like - “Hospital smell? CANCELLED!” would be nice. It can be product that represents a whole culture.

The name has potential. </aside>

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1. Berry Band - I mean its very - OBVIOUS. It’s a fruity fragrance so adding berry to the name not just made sense but also felt quite easy to remember because of the alliteration.

And it’s playful, fruity… instant recognition.

The Eng. Hons. student in me jumped out. </aside>

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1. Flat Kiwi - 😭😭😭😭 I don’t have any solid logic for this okay. It just popped up in my brain as something which is just… base-less, logic-less…. it’s like those thing that go viral for no reason… they are effortless.

Basically think of it smelling like kiwi but then it’s flat because the bandaid is flat…so Flat Kiwi! Weird logic but makes sense.

It’s quirky… very meme-able (is that a term or no?) We can say things like - Kiwi never looked so flat!!! Ads can be - “Flatten your pain with Flat Kiwi.” This could easily go viral just for the name. </aside>

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1. Pulp patch - Again, alliteration makes it easy to remember. It also sounds like.... would definitely appeal to parents of younger kids...has the potential to be a kids fav...like starting a kids cult.

Think of cartoon fruit mascots… kids-safe positioning. That Hansplast thing is obviously a staple but if we can brighten up small little things…add a little pop, I think parents would definitely like it. (Except for pricing oops) </aside>

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1. Scentistrip - Ahh chef’s kiss to my brain for this. So I thought of two things -

One is ofc the scent in the strip… anotherrrr (for the marketing angle) is a word play thing. You know how some people…kids…even grown ups act too dramatic with little cuts…especially paper cuts (I mean they hurt tho).

So for marketing, it can be like - Laggyi? Senti mat ho yaar, ye le scentistrip laga!

I mean just the base idea but you at least get where the name came from. </aside>