As the content marketing manager for a Gemstone brand, I had to check the design for a social media post. Below you will find the Old post & New one with reasoning for changes implemented.
Page 1 Old Draft
Page 1 New Draft 1
Page 1 New Draft 2
<aside> <img src="/icons/fireworks_red.svg" alt="/icons/fireworks_red.svg" width="40px" />
What lacked : ➟Visual hook (even more important for it’s a product brand) ➟Text alignment ➟Vibe (feels like a service brand instead of product brand)
Changes : ➟Added stone’s image as visual hook ➟Brought the ‘welcome’ line at the end of all text as it’s an invite ➟Put everything in margins for overall alignment
</aside>
Page 2 Old Draft
Page 2 New Draft 1
Page 2 New Draft 2
<aside> <img src="/icons/fireworks_red.svg" alt="/icons/fireworks_red.svg" width="40px" />
What lacked : ➟ Readability (too heavy on text & feels unstructured as if copy pasted from ChatGPT) ➟Text alignment
Changes : ➟Fixed the alignment ➟Removed the little ‘Myanmar’, there was no need of it ➟Broke the para into lines to enhance readability
</aside>
Page 3 Old Draft
Page 3 New Draft 1
Page 3 New Draft 2
<aside> <img src="/icons/fireworks_red.svg" alt="/icons/fireworks_red.svg" width="40px" />
What lacked : ➟ Readability ➟Text alignment ➟Image alignment (felt OFF)
Changes : ➟Fixed the alignment & font size ➟Added image to show the before and after for that particular stone ➟Gave more space between paragraphs to enhance readability
</aside>
Page 4 Old Draft
Page 4 New Draft 1
Page 4 New Draft 2
<aside> <img src="/icons/fireworks_red.svg" alt="/icons/fireworks_red.svg" width="40px" />
What lacked : ➟ Readability ➟Text alignment ➟Content (needed to be fact checked)
Changes : ➟Fixed the alignment & font size ➟Added important info to present well-researched content + added headings to improve it overall ➟Broke the content into paragraphs to enhance readability
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Page 5 Old Draft
Page 5 New Draft 1
Page 5 New Draft 2
<aside> <img src="/icons/fireworks_red.svg" alt="/icons/fireworks_red.svg" width="40px" />
What lacked : ➟ Readability ➟Text alignment
Changes : ➟Fixed the alignment & font size ➟Bold important info ➟Broke the content into paragraphs to enhance readability
</aside>
Page 6 Old Draft
Page 6 New Draft 1
Page 6 New Draft 2
<aside> <img src="/icons/fireworks_red.svg" alt="/icons/fireworks_red.svg" width="40px" />
What lacked : ➟ Readability ➟Text alignment ➟Content (was repetitive from the previous slide)
Changes : ➟Fixed the alignment & font size ➟Removed the ‘Can you Buy’ Section, there was no need. ➟Added table, content and images to present a more ‘comparative’ format + added content to justify the headings
</aside>
Page 7 Old Draft
Page 7 New Draft 1
Page 7 New Draft 2
<aside> <img src="/icons/fireworks_red.svg" alt="/icons/fireworks_red.svg" width="40px" />
What lacked : ➟ Bold text in centre felt OFF, kind of ruined the whole elegant vibe of the design.
Changes : ➟Added better CTA to make our audience feel more respected + un-bold the text. What I missed in the second format is the logo, it appears two times (which I just noticed… oops).
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