I wrote this one to Bayla Skin. My approach is always to keep it humanised, just like we talk normally because that is when the connection happens. Nobody is out there waiting for just another cold outreach email.

Through this mail, I am not only showcasing my knowledge, my expertise in the field of marketing but am also expressing a genuine concern for the brand.

EMAIL HEADLINE - YOU ARE LOSING SALES BECAUSE OF YOUR IG!

EMAIL BODY -

GUYS... we have to work together.

The fact that you create skincare products that are powered with superfoods...I MEAN the team really knew what they were doing hunh? Moreover that vibrancy & pretty packaging, who would not love to be a part of your community???

I instantly fell in love with the Beautiful colors and when I saw that you make skincare that is packed with the goodness of fruits...it gave a feeling of 'safety'.

Now before I tell what I am here for, I am a content creator+marketer with over 5 years of experience in this space so after seeing your content, I have a few suggestions-

➡️You can improve engagement and sell more through your stories if you do 'more' than simply reposting your content on stories with an aesthetic bg.

No diss to whosoever is handling the social media but I've been in marketing field for over 5 years and having social media management and marketing experience for around 2 years, I know what works and what doesn't. I am just giving you an honest feedback because I personally LOVED the packaging and would really enjoy seeing the brand do better.

⭐Here's what you can do to improve -

1️⃣Start giving context since morning. The first story that you post in the day should prepare your audience for what they can expect throughout the day on your stories.

2️⃣Being in the skincare industry I know how important aesthetics are for you (I'm not just a marketer but a skincare enthusiast myself so I know what exactly skincare brands need to get that attention from their potential customers).

However even as a brand you really should be focusing on embracing the human element. People connect with people. People buy from people.

So focus on making your audience feel that there are real enthusiastic humans working behind this brand.

3️⃣You can also spice up your stories (basically the output that your story SHOULD bring which is not just views or engagement but SALES) by teasing them with clips of content from your reels.

Every format here on IG is supposed to be working for YOU, use them wisely :)

➡️Another thing, I saw one of your ads on IG. So the marketer inside me couldn't stop but appreciate what she saw. I am attaching the picture of that ad so you can have some context.

🩷Aesthetics - 11/10