• Increase Brand Awareness: Make Zolo a top-of-mind option for individuals looking for housing. Highlight stories of Zolo residents and their journey from leaving home to finding new friendships and support at Zolo.

Go high on promoting Zolo as ‘home’ with more of an emotional aspect instead of direct marketing.

• Emotional Engagement: Create strong emotional ties between Zolo and residents, as well as their families, especially their mothers.

Emphasize that Zolo is built to put parents at ease, particularly by presenting the brand as sensitive to mothers’ constant worry for their children.

• Community Building: With personal stories (Let’s name it ‘My Zolo Story’) This can be done even in the form of interviews where we ask our zoloites “What’s your Zolo story”

This would drive emotional engagement by showing real experiences, user-generated content, and warm interactions within the Zolo community which will encourage the zoloites to further share their stories (and that’s what we do when we are a family, we sit at night when there’s a power cut and share …stories)