I’ll be honest, it’s been quite some time since unsubscribed the latest news in the AI industry (along with other newsletter) to press a reset button on my life, which means I am aware of what’s happening but I am definitely not fully quipped with the advancements.
However, I did some research before working on this assignment.
I have 3 ideas for the recent changes. I know you asked for 2 but I still feel the third one at least deserves a glance.
Disclaimer : This can feel a little bit lengthy and I purposely did not edit it as I want to keep the natural flow, the natural train of thoughts intact for you to be able to understand the strategist in me on WHY & HOW I approach an idea.
I have 2 ideas I have finalised for the evergreen one.
Now for the script, I am going with one from the evergreen ideas. Since we have 2 ideas, I think a breakdown on why I am choosing what I am choosing would make more sense -
Criteria | Startup = Personality | AI Won’t Replace You |
---|---|---|
Relatability | Deeply human, I think founders will not only feel seen but also slightly attacked in a good way. | Everyone’s having this conversation. Super current and shareable so the virality factor is pretty intact in this one. |
Roast Factor | High. There’s Ego, trauma, control issues involved & paired with UX. Picking up this one would be bold but I think we can make it funny too. The idea is to make it relatable, even if we callout someone, we should do it a softer manner & be on the safer side sometimes cuz the internet is filled with WEIRDLY RAGED people you know? | VERY High. |
Again, there’s Ego but it’s paired with laziness, and anti-adaptation that getting dragged with fire. This is a straight callout. That reminds me of this quote I heard LITERALLY YESTERDAY - What you don’t change, is a choice. | ||
The ones who are not changing, not adapting…are choosing to stay behind. MIC DROP! | ||
Founder Relevance | Makes them reflect on their current product & I feel this one has the potential to spark convos in the founders community online | Makes them reflect on their future-proofing, will definitely have people trying to JUSTIFY themselves in the comments but just so you know…their stupid opinions don’t matter. Call me a B for that it’s okay. Sometimes you really shouldn’t be the nicer one and just be the REAL one. |
Content Format Fit | Very conceptual - perfect for voiceover + quick-cut visual metaphors. | More linear - perfect for face-cam + cutaway demo style. |
Emotional Intelligence | High. Leans into therapy-language, reflection, vulnerability. Whether or not someone reacts to it publicly, I BET this will make people have an internal dialogue. | High. Leans into ambition, fear, survival, self-awareness. I just have a feeling that this one is a visionary. I feel like it will change many people. Blessed be the girl who said that quote I mentioned above, I think if we use that, it does have the potential to make people THINK - Am I really the reason why I am not succeeding? |
Your Personal Voice | Intelligent sass, highly observational. | Direct, motivating, fire-starting (if executed well, This can bring in a flood of polarising comments, would be so fun to watch haha) The evil in me LOVES this! |