To effectively target ZoloStays' audience, we will select three types of influencers:
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Lifestyle Bloggers (15k-100k followers):
Why: I saw people can also stay on rent at Zolo (apart from the traditional PG type system) That is where Lifestyle bloggers come into play.
Even in this, we will have to be picky. We can’t just pick anyone, these bloggers have to be into home decor (not just random kitchen finds from amazon), spaces (as in organising, small space, maximising storage), interiors and colors (they should be able to talk about interiors color theory, as in which color makes a room look bigger, how to pair colors or what elements to add in a small space to make it look bigger or brighter or bring out an aesthetic).
These influencers focus on lifestyle and trends, appealing to young professionals, families, and students. Their reach will help highlight the comfort and aesthetic appeal of Zolo properties.
Example Content: Apartment tours, "Day in the Life at Zolo" vlogs, featuring amenities like fitness centers, study lounges, and communal spaces.
Or if we have an expert (or just really good at it) in a particular space, let’s say Reena (fictional) is a lifestyle blogger who is great with maximising storage in limited spaces, instead of bringing her to stay at one of our apartments, we can have a series of reels with her where she teaches our zoloites on how to bring LIFE into their room.
Reena can talk about:
(1) how to upgrade a simple room to feel just like home, or what elements to add (2) what colors to choose that will not only complement the bright zolo colors but also look good in the room
I saw a lot of Zolo rooms are yellow and bright azure colored. We can use whites to make rooms look spacious, add plants for the greens and fresheness, and either use solid color or light pattern bedsheets to make the rooms look open, fresh, yet ‘feels like my own space’.
This color combo would also allow you mind to feel open, think carefully and boost your creativity.
(ALTHOUGH ON A SIDE NOTE, LET’S KEEP THIS IDEA TO BE POSTED BY ZOLO TEAM…WE GOTTA SHOW WE ARE THE REAL EXPERTS)
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Student Influencers (5k-50k followers):
Why: Students form a key segment of Zolo’s audience, especially for Zolo Scholar. Influencers in this space will be able to showcase the benefits of Zolo for academic life—study spaces, safety, and the community feel.
Moreover, finding them won’t be hard because we would definitely have content creators in our own scholar community. So when posted from ZOLO’s side, it is like a testimonial. When posted in collab with the creator, it’s influencer marketing (funny how marketing works).
Example Content: Study tips at Zolo
Why Zolo Scholar is perfect for students
Weekly study vlog collaborations - You know those videos like ‘study with me till clock hits 9’ ‘study with me for 3 hours’ ‘studying till the candle runs out’ We’ll create something like that. Or something that takes us back to our childhood- 9 PM movie night starts? Oh shoooot we gotta finish our studies before that and it shows a video of scholars giving their all at finishing their tasks for the day.
Communal space showcase (where the creator shows how students get a collaborative environment to study together…moreover emphasizing on the importance of having the right environment (with this we will be able to also show how that we have really put thoughts into setting up that environment which acts perfect for students)
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Young Professional Influencers (10k-100k followers):
Why: Zolo is home to working professionals looking for convenience & comfort at affordable price (can’t skip this). Now about community vibe, “unhe nhi pata unhe chahiye, par hum zabardasti de denge” (iykyk) These influencers (out of our influencer mix) would be the BEST to talk about zolostays because these are the people who talk about work, who talk about let’s say creating opportunities for themselves, these are successful freelancers who have built a name in their industry and promote the ‘life-of-freedom’.
That thing comes with living in spaces that allow them to freely do their work, spaces that are hassle-free, where you don’t have to take the headache of maintenance and stuff like that cuz let’s be honest, people in their 20s want to NOT worry about anything in the world and focus solely on building a solid future for themselves.
So we’ll take this aspect and promote ZOLO as the best option.
Example Content: Morning routines How Zolo makes working professionals’ lives easier Work-life balance tips at Zolo Or addressing relocating issues such as - ‘lemme guess, you recently got a job in another city and now you are worried about where to live? Don’t worry, Zolo’s got EVERYTHING figured out for you’
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To diversify our influencer selection, we can also make content around …let’s say minimalism. We can add influencers who focus on mental well-being at home, productivity hacks, or minimalist living. A lot of young professionals crave simplicity and mental peace in their living spaces, so bloggers who promote stress-free, clean environments could connect with this audience and the reels would generally flow with a “Being a creator is hard, especially when you have a lot to take care of…from the 159 video clips to the 20 to be edited videos to etc etc..it gets really cluttered. Which is why having a clean minimal space is a non-negotiable for me” and then they talk about how zolo provides easy clean spaces …& one more advantage is how this allows you to customise your space according to your needs.
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We’ll focus on amenities, community life, and home-like environment.
Example - We have coffee making workshop or pottery classes. This will allow us to also bring on influencers who are not directly from our influencer selection as mentioned above. In these cases, it would be a great opportunity for us bring on some young faces (you know girls in the skincare, aesthetic home content UGC spaces, they like to post a lot …A LOT of coffee, cute cups, self made clay stuff etc)
Include general CTAs like “Use code ZOLOSTAY10 for your first month's discount!” These are cliché, but for a reason! They work!
Instead of influencers(from outside), again….it would be better to have influencers (from our community itself) for it would be easy to show daily vlogs on a regular basis ensuring a consistent flow of content. (And this would cost less…or perhaps none)
Vlog formats work well for YouTube and Instagram, where the influencer can narrate their journey of adapting to Zolo’s lifestyle.
A giveaway for followers who engage with the content can incentivize viewership which means new eyeballs, increased footfall on our socials and website, and more leads.