I’ll keep this real. In organic, ensuring a follower growth (especially quality people) is hard. You gotta find people who truly resonate with your content. And humans are more likely (or let me say more willing) to follow other humans on social media as compared to following brands and businesses.

However, first we’ll do a thorough audit of what’s worked and what’s not in the past month.

And based on that the new content will aim to maintain at least 10K-15K views initially on reels.

For follower growth, let’s aim for +500-1000 in a month (though this depends entirely on type of account, Zolo is still a business on IG, not a human …and this is where I come, I humanise brands) Also let’s first tap in to your community itself for if you have served over 50K customers, we need to boast at least 50% of that on our IG!

P.S - To increase the humanisation and ultimately the views on our video content, we’ll have to post more interactive type of reels (where we are talking…a lot is happening).

About Likes and Comments, Likes-yeah they are okay but I see rarely any comment on the recent post which is why giving it a number rn sounds stupid to me. Plus I would need the access to your account to see ‘aakhir scene kya hai’.

Lead gen - goal depends on the business requirements as in how much are you trying to hit for this quarter or next one, how many people can you cater to…depending on that our lead gen efforts will be decided. However in general, if you have any events or things like that coming up, we can aim for 1000-2000 sign ups (seeing you guys have a pretty decent community, but again I am not aware of your numbers, neither I know what’s your bandwidth, so these things are up for discussion).

Also for lead gen, we may or may not require inorganic efforts (though I am all for organic, but as they say, new problems got new solutions).

Campaign Reach: Keeping it optimistic yet real, I am hoping for this campaign to reach at least 100K new people over a period of 3 months.