1. Follower Growth - Increase Instagram followers by 15-20% over a month + since this is influencer marketing, we’ll keep a track of what engagement they are getting us on a daily basis.
2. Influencer Reach - Track reach and impressions on influencer posts through IG analytics (sad that NJL has no free trials anymore) + expect a reach of at least 10,000 per influencer post.
3. Engagement Rate - Target a 2%-5% engagement rate on influencer posts (likes, comments, shares), although an average E.R for a 50K account is between 1-2% and for accounts under 5K is upto 8% so it really depends on WHO exactly is the influencer.
4. Lead Conversions - Measure conversion rates via promo codes, referral links, and direct inquiries & Aim for a 10% (nominal) conversion rate of followers into leads.