• “Kyunki apno se hatkar bhi to kuch rishte bante hai na” – Emphasizing the relationships and bonds formed at Zolo.

If used repetitively, this whole idea will make a home in our target audience's mind as well as for our existing customer base, it will really hit on the emotional side for they will instantly remember the relations they have made at zolo. To add on this, for engagement, we can also ask our zoloites to tag the “rishtedaars” that they have made at zolo.

• "Ghar se duur, ek ghar" this one will be used in reels where we (as in zolo as the brand) invite people to stay at zolo.

Similarly this message can be twisted a little and said in this way -

• "Ghar se duur, ek ghar milgya" where we basically feature zolo community people who would be sharing their stories about how they found a home at Zolo.

Ideas - We can also make a reel where 6 zoloites can be featured from 6 different zolo sites (oh wait, that rhymed) where they say 1 word each from the phrase - ghar se duur, ek ghar milgya

We can also have another reel where 1 zolo scholar will be shown in his/her home...with their parents/pet perhaps in a setting such as eating home cooked food....this is where they will look at camera and say - "ghar se duur" Switch to them at zolo scholar hostel where they are seen in a friendly environment with people who are just like them and they look at the camera and say - "ek ghar milgya"

• “Zolo, a mom’s new assistant” – A comforting message for mothers, ensuring that their children are safe and supported at Zolo. This one is more of a secondary purpose & can be paired with “Areee mummy, tension na lo, Zolo hai na”

That also brings me to another idea for a reel (which can later be used as an advertisement itself) where an individual (preferrably a girl, given the way our India is advancing towards girl’s safety…yes very much sarcasm intended) is going out of home, maybe to another city, for work purpose and her mom is worried “lekin beta paraye sheher me kahan rahegi, khyal kaun rakhega tera” and the girl is busy packing (basically in chaos) and stops for a breather, holds her mom from her arms and says “ mumma, tension na lo, zolo hai na”.