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For the banner, I would most preferably say something around ‘The ultimate routine for that festive glow’

And the products I would choose to display would be -

Hydrating Face Wash Exfoliating Facial Toner Vit C serum Super Glow Moisturiser Glow Sunscreen

Now because it’s for the banner, it’s not like people are going to use microscope to see whether the facewash is for glow or not. And since our packaging is pretty colorful, our banner should also stay on brand. So if we go with only products in our banner, there should a cohesiveness, a rhytm among the products.

However since its for the festival, and luckily we do have packaging that reminds us of festivals, we should go with products that are in the shades of orange and yellow.

For the visuals, I am thinking of something like 3 ladies (different skin shades) dressed up in ethnics with zero to no makeup look holding up our products to kinda promote how you won’t need makeup ‘to hide’ when your skincare can make you shine (nothing against makeup, its just that makeup itself should be done to feel more confident and prettier, but the whole foundation of skincare is to make people feel confident in their bare skin).

Or if we are not going with models, we can also do a soft background (like peachy orange) with radiant golden tones or festive lights to evoke a celebratory, glowing mood.

Would majorly star the Vit C serum or the spot reduction serum, the glow moisturiser and the glow sunscreen. We can add halo or shimmer effect around the products to emphasize the glow theme.

Or we can do a mix of both, we can have 1 model and have a swatch of our glow sunscreen on her face or even better have 3 different product swatches - serum, moisturiser and sunscreen - and then use this in an infographic format with the product swatch pointing towards their respective products.

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If we go with the last one, I would play around - Golden hour effect that doubles up as festive glow

The copy would be - Glow through every festive moment with our radiant skincare trio. Get the ‘Golden Hour’ glow all day long—serum, moisturizer, and sunscreen for that unstoppable shine. Shop now at the Unstoppable Glow Sale: Buy 2, Get 4 Free!

I am also thinking of something like - Explore products that make you glow from the first use itself or get festive ready in just 1 week Other copies in my mind right now are -

This one would target the overnight glow mask and the routine would feature our Vit C serum, the niacinamide serum, hydrating facewash and glow moisturiser.

But this one would be better if we target Diwali (it’s in around 15 days only) So we can say - Get Diwali ready skin/ Get the diwali glow in just 15 days with our brightening routine.

Would be even better if we target the pain point instead of desired solution- Get the Diwali glow and radiant skin in just 15 days with our anti-pigmentation brightening routine.

Numbers to attract ofc but at the same time if someone is buying our other products that go best with the Vit C serum (that claims to clear skin in just 15 days) I think people will definitely see a massive improvement within just a week.

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All of this can be paired up with creative and fun social media posts to create a whole network and that would help us in reinforcing our idea again and again.

We can be fun and post things around - POV: your skin glows longer than the diya. Something that’s mocking (but not in an unhealthy manner).

Or something like ‘Ex ka pata nahi, lekin ye dark spot vapis nahi ayega’

Or- Wanted to be sunkissed…but got sunslapped instead? (as to show they got sunburnt) No worries, the sun may not kiss you, but our glow moisturiser will always do.

The idea behind these kind of posts is to create a support system for our Glow sale. The more our customer hear glow glow glow (but in an indirect manner) the more this whole concept will start living rent free in their minds.