Next, we work on the plan.

I am diving this on a weekly basis because again, we are not a fashion or skincare brand. We can not have influencers (even they come for free) everyday of the week on OUR socials. Which is why the influencer collaboration as per my expertise should stay 1-2 per week max (unless we have events or festivals).

Now it’s an obvious that we’ll have to match our influencer partnerships with our own calender. EXAMPLE- This mixes a little of UGC with influencer marketing.

We can execute it like - **‘yaari at zolo-ep 1’

Back it up IG stories** | Tag your Zolo friends and share your best memory in the comments. | | Week 2 Myths vs Reality | Students & working professionals (the primary TG) | Talk about how people think living alone = living lonely

Vs. the difference cuz of Zolo Community | Best would be reels

Individuals can start on a friendly, emotional note, like “Ghar se duur…matlab akelapan” Right?

Mujhe bhi yahi laga tha!

Followed with a rewind music and showing a movie like transition -

’Lekin fir me Zolo agya’ (say as if it’s the most obvious thing on the planet)

Smart people would get it and those who don’t…they don’t. | Share with us your ‘Zolo-move-in’ story and 3 lucky winners get a Rs. 500 Amazon voucher!

Pro tip: Keep it creative, we love reading stories! | | Week 3 ’Work is calling’ (Workation) | Mid Tier to macro level influencers would be the best | Showcase zolostays

If we have the budget, we can sponsor their entire weekend trip.

If we don’t have the budget, we’ll have to find freelancers majorly who are also bagpackers & search for workations actively. Then we can sponsor their stay. | Reels & Stories are the best way accompanied with a few single posts.

Go massive on showing the hospitality they get at our stays, how’s the environment and talk about how we offer stays not only for students or working professionals but also to individuals looking for long term stay on rent + we’ve got our hotels.

Ofc one influencer won’t be talking about everything, so we’ll divide it among 2-3 influencers. | If ‘abba nhi manenge’ is coming in your way of that forbidden goa trip….

To abba se bolo, ZOLO HAI NA!!!!! (say it like SASS)

Lol this would be funny, I bet it would stir up comments. | | Week 4 Influencers' Personal Zolo Experiences | All three of them are suitable | Create authentic, unscripted content where influencers share why they feel at home in Zolo, highlighting both the practical and emotional aspects. | Ask them to cover topics like stay, hygiene, affordability, staff, ease of transportation, location etc etc. | “Share your Zolo experience with us and get featured on Zolo’s socials!” |

This is just an example of how we can plan the months. Along with this, we’ll make sure to have consistent fun, engaging content + stay up with trends. Whenever required, we’ll host IG LIVES depending on topics.

Oh about that, for IG LIVE, we can also bring experts who are not necessarily from our industry. We can bring on personal branding experts (like me hahahah) to deliver an hour on the importance of personal branding for both college kids and working professionals (cuz yeah, personal branding isn’t just for solopreneurs or people who ditched the traditional norms. It is equally important for corporate gang.

We can also bring on experts from let’s say personal styling industry to talk about wardrobe selection, pairing up accessories, how to carry yourself in certain dresses etc etc…basically image building experts.

We can have people from let’s say the entrepreneurship and freelance industry who guide our how college kids on how to build income sources at this crucial age.

If done in the form of workshops, these events become exclusive. However if done on IG live, it not only gets you more eyes, more reach, more followers, but also helps you establish a stronger authority because you come in front of the expert’s audience as well.

The psychology behind this is that when you say you take care of the kids (the scholars), you should be seen as an overall mentor, you should also take care of their mind not just in the fun sector but also in the development sector. This is what would give parents the full assurity that yes, if i am not there personally to guide my child in his or her career, at least the experts are!