Frequency: 3-4 total posts per week (carousels, single image posts).
Themes:
<aside> <img src="/icons/meeting_blue.svg" alt="/icons/meeting_blue.svg" width="40px" />
Meet the team - Carousel post - Showcase the faces behind Zolo’s services, like housekeepers, chefs, community managers, and security personnel. Each slide can introduce a different person, their role, and a fun fact or story about them.
We can say - Meet those who make Zolo nothing less than a home!
Now for the same idea, we can also share our office team because these people are the backbone. While the housekeepers, chefs, community managers are the frontend warriors, the office team is what ensures that everything moves smoothly.
</aside>
<aside> <img src="/icons/couch_pink.svg" alt="/icons/couch_pink.svg" width="40px" />
What’s in My Zolo Room? Challenge - Either We announce it with single post and drop rules in the caption or we go all in with a carousel
Zoloites can show off their room setups or favorite corners, with some tagging their favorite brands used for decoration or convenience. The challenge will encourage creativity and personal expression + bring us in front of potential customers as well as brands who might collab with us later (which means future partnership opportunities…WHY DOES THIS SOUND LIKE WE ARE SLOWLY STIRRING A POTION….it’s not evil but sounds evil duhhh)
Caption would sound like - “What’s your room must-have? Tag us with #MyZoloVibe to show off your space!” or maybe “Heard of what’s in my bag….yeah but we go an extra mile…so tell us WHAT’S IN YOUR ROOM”
If you have quirky people in the community, there will at least be 1 comment saying - Guys, don’t tell them, they want to know your secrets!
For rules, we can ask them to Highlight aesthetic rooms, cozy corners, clever small-space hacks or even open a little non-harmful secret of their room-mates.
To make it more…..INDULGING, we, as in the brand ZOLO, can also participate in it. For office we can show what all we have kept and how our office life is incomplete without that coffee machine and that bean bag. For rooms, we can show carousel like
What’s in my room? Slide 2- my office space, slide 3- my 4 plants (be a little fun and talk about how that 1 plant always threatens me to kill itself) slide 4- that 1 bedsheet I bought from home cuz ‘iske bina neend nhi aati’ proceed to share all nice stuff and maybe our own hacks… last slide - and my roomate…(ending things on a light playful note)
</aside>
<aside> <img src="/icons/hammer_yellow.svg" alt="/icons/hammer_yellow.svg" width="40px" />
Zolo Scholars: Life Hacks from our Students - Carousel & Single Image (graphics-heavy) can be like a series that we post once a week
Now for Zoloscholars IG, you can name the series Life Hacks from our scholars & for zolostays, you can name it life hacks every zoloite must know…
For this either we provide students staying at Zolo with study, productivity, or time management tips that they can relate to or we can ask them what are some of the hacks (lets just call it jugaad cuz that’s more relatable) that they have done to make life even better at Zolo.
Caption would be like - “Staying ahead in school while enjoying #ZoloLife. Swipe for the ultimate student life hacks!” or “Who knew our scholars aren’t just great at academics… but also at jugaads?????”
</aside>
<aside> <img src="/icons/earthquake_green.svg" alt="/icons/earthquake_green.svg" width="40px" />
Zolo Across India: Property Highlights - Carousel post (khullam khulla promoting cuz at the end of day, we are a business, we have to be shameless when it comes to talking about our products)
Showcase different Zolocations (properties) in major cities, with photos, unique amenities, and a quote from a resident about their experience.
In the caption (or in content text) we can say - “From Mumbai to Delhi, Zolo is redefining what it means to feel at home. Find your perfect fit at zolostays.com” or “Delhite or ya Mumbaiker, sabka dil bole - Chalo Zolo” (the second caption in my opinion would be better, it fosters a sense of community, relatability that too between those 2 cities who are fighting for absolutely no reason).
This topic itself can be divided into sub-posts (like a series) where we showcase all of our properties in 1-1 post each and for every picture there would be something special. Here’s what I mean -
Let’s say we pick Zolo Kohinoor, we’ll start the carousel with - On today’s pick of Zolo across India, we have Zolo Kohinoor…sirf naam se hi kohinoor nahi ye!
Slide 1 - maybe the lift area? Nishant ki pasand hai ye lift! (photo would be of Nishant standing against the lift) A comment bubble on his head that says - ‘Stairs Chadhne se bach jata hu’
Slide 2 - the terrace perhaps….Madhu ka favourite hai ye Terrace (photo would be of Madhu sitting on the swing-chair) A comment bubble would say - ‘mera bas chale to bed bhi yhin laga lu’
And so on! You get the idea.
</aside>
<aside> <img src="/icons/aquarius_purple.svg" alt="/icons/aquarius_purple.svg" width="40px" />
Zolo’s Guide to Living Alone (Carousel) - A fun survival guide for first-timers living away from home Slide 1: “First time living away from home? We got you covered!” Slide 2: “Tip #1: Get cozy. Add some personal touches to your room.” Slide 3: “Tip #2: Stay social! Join community events.” Slide 4: “Tip #3: Invest in a good snack stash. You’ll thank us later.”
All of these slides would show our properties and zoloites doing fun poses, for example for slide 2, a girl would be showing how she kept a few extra plants or a guy would be showing how he brought a stash of dumbbells, showing a smirky face.
Caption would be - Living alone doesn’t mean you have to feel lonely! Here are a few tips to make your Zolo stay feel like home.
</aside>
<aside> <img src="/icons/flag_orange.svg" alt="/icons/flag_orange.svg" width="40px" />
Similarly other ideas can be-
What’s that 1 thing common in all zoloites across (no. of) zolocations? Their love for plants! This idea can also be presented in carousel where “their love for plants” would be divided among 4 slides…1 word on each slide.
Zoloite Stories (Carousel): Feature 2-3 Zolo residents sharing short testimonials about their life at Zolo.
Did You Know? (Informative Single Image Post): Highlight unique Zolo amenities and services, using a fun, youth-friendly tone.
Visual Showcase (Carousel): Aesthetic imagery of Zolo properties, focusing on cozy rooms, hangout spots, and community activities.
These ideas would basically be for the filler days…in case the team is ill, or the post isn’t ready, or simply…’mood nhi tha’
</aside>