What Works:

1. Navigation: Smooth and clear, making it easy to browse categories.
2. Routine Tile: The 4-step skincare routine is well-thought-out and interactive.
3. Body Care Section: Clean and straightforward.
4. New Launch & Best Sellers: Highlighted well.

What Doesn’t:

1. Hero Image: Bland and lacking USP.
2. Product Photography: Repetitive, lacks individuality.
3. Buttons: "Explore Now" buttons don’t work.
4. Innovation Showcase: Lacks emphasis on the brand's R&D strength.

Suggestions for Improvement:

• Hero Image: Highlight Foxtale’s R&D and scientific backing.
• Photography: Add concept-based shots for uniqueness and better product differentiation.
• Storytelling: Include brand's expertise in formulations, safety, and trials.
• Background Colors: Add subtle shades from product packaging to make sections stand out.
• Graphics for "Shop by Benefit": Add playful, relatable graphics for benefits like acne and anti-aging to engage users emotionally.
• Innovation Focus: Insert a slim banner detailing Foxtale’s cruelty-free, safe formulations, lab-tested standards, and core values throughout the page.

These changes will add vibrancy, clarity, and reinforce the scientific credibility behind the brand.