Frequency: 2-4 stories every day (so that our stories keep coming up in front of our audience no matter which quarter of the day they feel like scrolling on IG)

Types of stories:

• Sharing post: This one’s an obvious, but instead of simply sharing the post on story, we’ll back it up with an intro and follow it up with an outro. This one depends on the type of post + mood (IG itself is a lot about mood, you’ve to keep it fun)
• Day in the Life of a Zoloite: We can have a series for this one, where we’ll show casual snippets of different Zolo stayers' daily routines, although for that we’ll really have to go hard on the ‘community’ emotion aspect & tell our budding content creators to take pictures of their zolo routines.

Or one of our team member can have a zolo hunt day where they go to different zolo sites and take pictures of what’s happening.

We can then make this series like our own mini-tv show named ‘What’s happening in Zolo today’ and each day would showcase a different story like - (Motive behind - make this an on going saga, people will look forward to it more than they look forward to their fav pakistani drama’s next ep)

“Riya has been watering this plant since a month, only today she got to know it’s fake!”- And this would be shown with a funny audio and that community facepalm gif…(humor is humoring)

”He’s Manish, but Zoloites call him the Pizza treasurer” - And this would be shown with let’s say a whole stack of dominos boxes! (let’s show them our quirky side)

On that note, it feels like ‘Keeping up with the Kardashians’ which also brings me to say…maybe we can name the series/show as ‘Keeping up with the Zoloites’

• Community Love: Showcasing special moments within the Zolo community, like cooking together, study sessions, or game nights but ofc not just sharing the pictures…but going deep into the stories (yet keeping it crisp) like let’s say if we’ve a coffee brewing session, we can show who are the 3 top brewers selected by our coffee expert…or we can have a story where zoloites are shocked (like really big round round eyes) because they didn’t know they already had a coffee expert living with them?????
• Behind the Scenes: Giving a sneak peek into the amenities, staff, or events being prepared or even BTS of how we record our mini tv show…
• Polls & Quizzes: Engage with the audience by asking them to pick their favorite Zolo property feature or guess how many Zoloites are staying at a property or which event would like us to organise first or let’s say if we are planning a day out in bangalore, which location would be the best, or we can have a story asking ‘Kaun Kaun Chal Raha hai’ and have the raised hand emoji slider.

These small small things would have a big effect in itself.