So I saw this Ad and assuming that the last line - Your big glow-up is one step away - is the tagline, I have some ideas that are catchy, I have used rhyming and alliteration on purpose to make it more easy to remember or at least recall.

Tagline 1 - Glow as you wake up, skip the makeup.

I think - skip the makeup, glow up as you wake up, sounds more natural but at the same time, we do makeup AFTER skincare so what’s previously written makes more sense.

Tagline 2 - 3 ingredients. 3 drops. 3 steps

If you read my comment in the sales page copy task, you would know that this repetition of 3 totally makes sense.

Which also reminds me - remember we talked about 4 weeks, 3 drops, 2 times, 1 ever-glow ??? and I specifically wrote that we can use it for socials, that would also fit in here.

Which also brings me to another idea - At some point we talked about the 0 learning curve, maybe we can also have a tagline like - 0 learning curve to 1 everglowing youthful skin OR Zero learning curve, One forever glow.

Tagline 3 - The plug and play to youthful skin

I literally just got this idea when I wrote the last line of tagline 2. If our product has a 0 learning curve (unlike chemical based skincare where you have to figure out what to use and when in the routine…kudos to ayurveda), that makes this facial oil a “plug and play” type of product.

And I think it would make even more sense in today’s world because the social media culture has enabled more and more people to be aware of the phrase “plug and play” thanks to social media management creators and coaches. So the recall factor is higher in this one.

Additional -

I have this one more tagline - Safranyam sparks saffron-soft, selfie-ready skin. This uses alliteration so its easy to remember, and people can easily associate the product name with the key ingredient name. But I think instead of socials or ad copies, this would make more sense on the sales page.