1. Primary:
   • Students (18-24 years) moving out for college, especially first-timers.
   • Young Professionals (25-35 years) relocating for work.
   • Remote Workers looking for flexible, community-oriented housing (except for one that doesn’t feel like a traditional ‘society’)
2. Secondary:
   • Parents, especially Mothers – whose primary concerns include safety, comfort, and ensuring their child is well-cared-for in their absence.
   • Skeptical Movers – Individuals nervous about living away from family, doubting the sense of home in a new city.