About the project

Subject Line: what if your roadmap is a lie?

Preview Text: the subtle art of prioritizing what actually matters

From the Subject line, you must have thought - “Shut up, that’s too bold of you to assume” but…. that may be too soon of you to speak 🤷‍♀️

Hey folks,

Welcome to yet another dramatic episode of THE PRODUCT FOLKS and today, let’s unbuckle that ‘roadmap trap’ from your passenger seat.

Ever looked at your roadmap and thought, “This looks solid,” only to realize three months later you were optimizing for the wrong problem?

Yeah, same.

Now that I have your attention, let’s talk about a cognitive trap almost every PM falls into at least once (or weekly): False Prioritization. 😬

The Invisible Threat: “The Momentum Mirage”

So real, so fast, you slip before you realise the floor moved.

You’re launching fast, shipping faster, and checking things off. But there’s a catch—you’re moving quickly in the wrong direction.

The Momentum Mirage happens when speed gives the illusion of progress, and features are greenlit not because they’re essential—but because they’re ready.

🧠 Why It Happens:

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You confuse "team velocity" with "customer value"

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You build based on loud feedback instead of layered insight

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You mistake product motion for market traction

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